Family may find it emotionally painful to sort through all the items. It is very time-consuming and they may not have time flexibility to devote to pulling out everything that has not been disturbed in years, proper sorting, organizing, setting up, displaying, coordinating, moving, arranging, researching, marketing, hosting — all which can be physically and emotionally demanding. An estate sale professional possesses specialized knowledge in the industry that will maximize proceeds, understand the local market, and assess what it will sell for in that region. It is a specialized niche that requires tremendous skill to conduct a successful, lucrative sale. Some clients prefer that a professional handle the estate for them, alleviating the pressure and massive undertaking from the family and/or executor. Geographically remote heirs need to rely on local resources, lest they keep taking time off work and fly back and forth, causing personal and professional strife. If the real estate has sold quickly, often people will seek out estate sale companies to liquidate the home contents in a timely manner. If they did it themselves, they could take weeks or months to get ready for the sale. To avoid any hard feelings within the family, an estate sale company can minimize tension because it’s in the hands of a professional, objective third party.